Aurora, OH (March 22, 2010)—An eBay store to aid with Courtney King-Dye’s medical expenses has been established by King-Dye’s long time sponsor, SUCCEED® Digestive Conditioning Program.

The store can be found at http://stores.ebay.com/Courtney-King-Dye-Medical-Fund and features a variety of items donated by individuals in the equestrian community. 100% of the net proceeds from sales of all items at this store will go to the Courtney King-Dye Medical Fund.

King-Dye, a top dressage rider who competed for the US team in the 2008 Olympics in Hong Kong, suffered a serious head injury March 3, while schooling one of her horses in Loxahatchee, FL. She remains in a coma.

Items that have been donated to the eBay store to date include: an oil painting (“Summer Piaffe”) by award winning artist Ivetta Harte, Templeton Thompson autographed CDs, dressage DVDs, a breeding to Holsteiner stallion Contester II, Jeanne Lambrecht bracelets, EquestrianProfessional.com memberships, and an Exquisite Equestrian Custom Wool Blanket. Individuals interested in donating items to the store should email Lyndsey White at lwhite@freedomhealthllc.com or call Freedom Health, the makers of SUCCEED, at 330-562-0888.

“We felt the need to do something above and beyond our sponsorship of Courtney to help her during this difficult time” said John Hall, President of Freedom

Media Contact:

Patrick Warczak, Jr.

330-562-0888

pwarczak@freedomhealthllc.com

CALM – Has a restful, relaxing effect on nervous young horses.

• Platina – Bio-catalysator, decreases over-sensitivity
• Stramonium- Decreases sensitivity to contact, light, noise and temperature
• Cantharsis and Rana Buffo-Decreases fear, nervous system problems and sexual excitement
• Straphysagria- Decreases aggressive irritablity
• Vitamins B1, B6, B12-Calming effect
• Tryptophane- Decreases stress
• Dosage:  25-50g /day or 2-4 scoops a day
•  .8 kg pot- 16-32 days  $59.80 ($1.86-$3.73/day)
•   5 kg- 100-200 days  $290.00  ($1.45-$2.90/day)

DESTRESS- Has a calming and relaxing effect on hot or nervous horses.

• Mixture of  Ballota Negra- influences activity  of Dopamine
• Papaver Rhoeas-source of narcotic analgesics
• Used for insomnia in humans
• Humulus Lupulus-calming properties (live rats)
• No negative effect on motorial activity
• Dosage: 15-20g a day, start 2 days prior
• Maximum 40g/day
• Jar 100g is $41.40 or $8.28/day
• Jar 600g is $202.50 or $6.75/day

TAKE IT EASY – Paste for use during periods of intense stress. For example, during competitions.

• Most important component- Tryptophane
• Naturally occurs not in horse, but in hay
• Stimulates Serotonin production
•  L-tryptophane can be absorbed quickly with the aid of a number of B vitamins
• When anxiety or pain are a factor it has a calming effect
• Dosage: 24 hours before stress situation
• 30-90ml, max 180ml/day
•  30ml night, 30ml morning, 30ml 1 hour before

Comparable Products

• Cavalor Calm   $1.45-$2.90/day
• Cavalor Destress  $6.75/day
• Cavalor Take it Easy   $19.00/day
• Perfect Prep Extreme/Gold $18.99/$24.99/tube
• Quietude   $9.99 /tube
• Total Calm and Focus $47.99 for 30 days  $1.59/day